With their cryptocurrencies and their avatars, these virtual universes herald a new age of the Internet. Brands have understood this. What awaits us.
Through Guillaume Grallet and Thomas Bourgeois-Muller (for the video)
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Lhe Paris Saint-Germain star Marco Verratti has a craving for other places at the moment. This is also the case of the left midfielder of Bayern, Kingsley Coman, or the winner of Roland-Garros in 2015, Stan Wawrinka. They have all decided to start a new life on a paradise island equipped with a heliport, a DJ set and a beach volleyball court. Just opposite the pixelated pied-à-terre of former tennis world number one Ana Ivanovic, and the new residence of the Portuguese muse of Victoria’s Secret, Sara Sampaio. Each of these personalities went through the real estate agency Exclusible to acquire land on the video game The Sandbox. If these stars each paid around 100,000 euros (40 ethers) to become owners of this virtual territory, the co-owner of the club of…
sp (x5) – GILLES MINGASSON FOR “LE POINT” (x2) – META FACEBOOK
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