The professionals seem to have decided. NFTs remain a mystery to many and it is more the metaverse that marketers choose to turn to.
In a survey by Sprout Social, we learn that 39% have ongoing activations in the metaverse or in the augmented reality market. In addition, 24% of respondents plan to implement marketing campaigns in the metaverse by next year. Conversely, 17% attempt to timidly promote NFT. And in the end, 67% of pros say they want to devote at least a quarter of their budget to the metaverse in the coming months.
Brands and agencies are eagerly waiting to take action. This explains the enthusiasm of professionals for virtual reality. Indeed, 33% of those questioned believe that they are getting ahead by working on the subject now.
Video games and advertisements integrated into them, the applications are numerous and will make it possible to reach a larger number of consumers. The interest here is generational, since it is Internet users fond of games and who do not watch television that we are targeting.
It is perhaps the “simplicity” that allows the metaverse to appeal more to professionals in this study. But that doesn’t mean you should forget about NFTs. The engagement of some fans can generate more than interesting results. It is above all a strategic choice and, as always, a question of targeting.