Has Michael Wendler irrevocably destroyed his career and is Laura Müller's statement enough to save her career?
Have two careers been destroyed in the past week? Pop singer Michael Wendler (48) had surprisingly announced his end in the jury of "Deutschland sucht den Superstar" and also spread conspiracy theories about the corona virus. His wife Laura Müller (20), now a successful influencer with over 600,000 Instagram followers, then said: "Of course, I will not part with Michael." They are a happily married couple. At the same time, this does not mean that you have to have the same opinion on everything. When it comes to Corona, she is "like Switzerland" because she is "neutral and apolitical".
What about the future career of Michael Wendler and his wife? "I would say that he made it impossible to continue his career so far," explains brand expert and Serviceplan Managing Director Ronald Focken in an interview with spot on news. "Many people will wonder whether Michael Wendler should still be taken seriously as a juror or artist."
Regarding the possible damage caused by the negative publicity for the "DSDS" broadcaster RTL and other business and advertising partners of Michael Wendler, the expert says: "For RTL, the publicity is not necessarily negative. The broadcaster is talking about it. Future and current advertising partners The question arises as to which image your company or your brand wants to convey with an artist like Wendler. "
Is Laura Müller's statement enough to prevent damage to her own brand?
And what about Laura Müller's young career? "The comparison with Switzerland is absurd," said Focken about Laura Müller's statement. "What does that mean? Should one have a neutral attitude towards a global pandemic? Or simply put: Such statements are not necessarily beneficial for future careers." However, their further career depends on their future development and not on a single statement, he adds.
But could brands continue to book the Wendler, despite or because of the scandal? "There can always be inquiries from companies that are looking for provocation. But in principle large companies and large brands will consider very carefully whether a serious commitment from Michael Wendler makes sense."