Weakened by the takeover of Verizon in 2017, the controversies around the removal of pornographic content and criticism of the lack of new features, tumblr
has been in decline for several years.
After having launched the Post+ feature, which allows content creators to offer a paid subscription for their blogs, the micro-blogging platform is trying out a new economic model: subscriptions without ads.
An ad-free subscription on Tumblr
Small change on the side of Tumblr. Acquired by Automattic, developer of WordPress, for a pittance, the micro-blogging service announced this Thursday, February 24, the launch of an offer allowing users to pay to remove advertisements when browsing the platform, whether on the web version or on the application. This new subscription model is available in several offers: one monthly, billed at $4.99 per month, and one annual, at a price of $39.99, which offers a 33% reduction.
Since the feature is optional, users who don’t want to pay will be able to continue using Tumblr, but with the ads, deemed by a large part of the community too intrusive. For others, it will be imperative to go through the PC version and go to the “Go Ad-Free” tab of the settings to take out the subscription. This maneuver allows the platform to bypass the commissions of the Google Play Store and especially the App Store.
Source: tumblr
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