ChatGPT’s ability to deliver relevant answers is impressive. Microsoft would like to use them to make its Bing search engine more interesting than Google.
Just try ChatGPT and ask questions to quickly see that we are dealing with the future of the search engine. The OpenAI tool can respond in a relevant way to user questions posed in a completely natural way.
No more wondering what keywords to type into a search engine or clicking on the first results to get information. In a very natural sentence, ChatGPT offers, most of the time, a direct answer that is simple, relevant and complete at the same time to sometimes complex queries. A real paradigm shift for web research.
This is what Microsoft would very logically like to use to strengthen Bing.
A unique opportunity to undermine Google
According to two sources interviewed by the media The Information, Microsoft is preparing to launch a new version of its Bing search engine integrating ChatGPT. The rollout is expected before the end of March and could make the search engine more relevant than Google.
Since its appearance in the early 2000s, Google has largely dominated the Internet search market all over the world. It occupies more than 90% market share, leaving only a few crumbs to Bing and its other competitors.
The emergence of artificial intelligence as used by ChatGPT is a unique opportunity for Microsoft to take a cue from Google, which is also working on its own solutions. The giant is well aware of the danger.
Answer your questions
There is no question of offering a complete overhaul of Bing, but rather of offering ChatGPT integration as the first answer. All the challenge for Microsoft and to ensure the quality of the answers offered.
The public beta version of ChatGPT uses a database that is blocked in 2021 and sometimes offers answers that are off the mark. This is not a problem in a beta on a dedicated tool, but it would be extremely problematic for a mainstream search engine like Bing.
In 2020, Microsoft announced a key partnership with Open AI allowing it to take advantage of an exclusive license to GPT-3, the language model developed by Open AI and used by ChatGPT.
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