Geneva (awp / afp) – Migros is due to present on Tuesday a coffee pod only surrounded by a biodegradable membrane, which would make it possible to do without capsules, the SonntagsZeitung believe on Sunday, lifting the veil on the “revolution” that the giant of the distribution was planning to reveal on Tuesday.
Migros will present under the CoffeeB brand a ball of ground and pressed coffee, surrounded by a thin membrane, which completely eliminates metal or plastic capsules, according to the Sunday newspaper.
The coffee ball – an individual dose – is deposited by the user in a specially designed coffee machine and once used it is 100% compostable, membrane included, explains the newspaper which relies on the patents filed by Delica, a subsidiary of Migros.
Migros, contacted by AFP on Sunday, did not immediately confirm this information.
The group invited the press to a presentation on Tuesday September 6 in Zurich in the presence of Fabrice Zumbrunnen, the general manager of the distribution group.
The invitation evokes “the launch of a breakthrough innovation, destined to become a new way of sustainable coffee consumption”.
The press conference and the presentation of the product must in particular be broadcast live in Paris.
With this innovation, “Migros has found a solution to a double problem: the current aluminum or plastic capsules are very energy-intensive to manufacture and they are the source of enormous quantities of waste”, underlines the newspaper, according to which the Delica teams worked for 5 years at their Birsfelden site near Basel to develop this new product.
If CoffeeB seduces consumers, it will compete directly with that of another giant, the Nespresso capsules of the Nestlé group.
afp/rp