Confinement. Miliboo undergoes several adverse phenomena. Faced with the peak of inflation, households are forced to reduce their purchases of products that are not essential to their daily lives. This is all the more true for furniture, which benefited from a wave of renewal during confinement. While physical stores were closed, it was online players like Miliboo who took advantage. Now that consumers are regaining a taste for physical stores, e-commerce is experiencing a slump.
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