(Boursier.com) — Miliboo , the digital furniture brand, is continuing its phygital development strategy by setting up a new concept store in Haute-Savoie, Miliboo’s stronghold, near Annecy. This new 415 m2 showroom is located in the regional commercial area of Grand Epagny, close to the center of Annecy and near the head office of the company created in 2005. In an attractive commercial district, this concept store is easy to access. and will benefit from the presence of major retail brands, all sectors combined, as well as brands specializing in decoration.
For this new concept store, Miliboo was inspired by the success of its 3 previous stores (Paris Madeleine, Paris Rivoli and Lyon) which, since their creation, have successfully offered a unique customer experience based on digitalization but also advice and the human.
The opening of this new concept store is accompanied by a specific communications plan including a local poster campaign. It also benefits from the recent launch of the brand’s new TV spot on the M6 Group and TF1 channels. It fits perfectly into the profitable growth trajectory that Miliboo is planning for the coming years.
©2024 Boursier.com