If you’ve been playing Minecraft for a while, you know that Mojang Studios’ game is often hijacked to do something other than just play. If we have the basic game with Survival mode and its Creative mode, we also have the right to DLC with, for example, Minecraft x SpongeBob SquarePants, but not only.
Very often, Minecraft is also used to promote certain events or products. This was the case during the presidential campaign with the political party of Emmanuel Macron, which had therefore decided to campaign through the game, and it is now the turn of a Barcelona box to promote its new product. , a vegetable burger. Two rooms two atmospheres.
Heura collaborated with Minecraft for its vegetable burger
Thanks to Minecraft, Heura can indeed promote its brand new vegetable burger, and to do this and be sure to reach as many people as possible, what could be better than going through the most played game in the world, Minecraft? Thus, Heura has just launched Heura City, a series of mini-games available through the Mojang Studios game and in which players will be able to have fun and above all discover the brand’s new flagship product with its vegetable burger (via The Digital Review).
The message behind this vegetable burger? Already trying to reach as many people as possible so that they can adopt a new way of eating by stopping or at least reducing my meat consumption to further protect the environment and animals. At the time of writing, Heura has 18,000 points of sale across Spain and France, and is present in no less than 20 other countries around the world.
See you next October
As a reminder, Minecraft gives you an appointment on October 15th during the annual Minecraft Live. According to the words of the director of the game, namely Agnes Larssonplayers can expect change and its teams and they have promised one thing: not to make the same mistakes again by promising and announcing content that will never happen.
For this new Minecraft Live, we can perhaps expect the reveal of the game’s next major updatebut also to new information regarding the newly announced game, Minecraft Legends.