Miss France is “feminist” according to Alexia Laroche-Joubert

Less than two months before the Miss France evening, several changes are taking place behind the scenes. The producer Alexia Laroche-Joubert recently announced the creation of the company Miss France, which will take charge of the production of the show but also the follow-up of the Miss France committee. With this operation, the now president of the company Miss France hopes to modernize the image of the competition. In an interview with Parisian on October 17, the producer spoke about the changes to be expected during the election night to be held in Caen on December 11. But she does not budge: for her, Miss France remains a resolutely feminist competition.

If Alexia Laroche-Joubert takes the head of the Miss France brand, she will work in close collaboration with Sylvie Tellier, appointed general manager. The old miss remains like this “the incarnation of Miss France “. It will also help guide the president to achieve “preserve the values ​​of the competition”. It is moreover this dimension that is regularly criticized. Each year, the show is an opportunity to question a beauty contest featuring women in swimsuits, a model that some say is outdated.

A feminist AND feminist competition

On this subject, the producer Endemol is convinced: “Miss France is a feminist program! “. Alexia Laroche-Joubert will be keen to highlight her vision for the brand. “This competition gives the opportunity to women from all social backgrounds, from all regions of France to experience incredible things, “ she explained daily. She also insisted on the scope of the contest for the participants. “Miss France can transform the participants into business leaders, influencers, people who matter in civil society and convey the image of modern women who take charge, earn their living. I find that great, “ said the president.

to read also: Miss France 2021: here are the most badass misses in the history of the competition

In the changes to come, Alexia Laroche-Joubert will accentuate the relationship of the candidates with the French. “You have to be close to them, like the contact, be in representation, convey values. It is not a role of model,” she clarified. The producer has also announced some changes: “we will see more participants tell each other, explain their motivations to understand what they want to do with it. “ The objective: to show that a Miss “it’s not just a girl tearing two pieces apart! “.

Article written in collaboration with 6Medias