Monsieur Bricolage: in discount mode

After a year 2022, which saw Monsieur Bricolage achieve almost flat sales at -0.6%, the start of 2023 proved to be more proactive in a complex inflationary context… After a marked progression during the Covid-19 pandemic, the DIY market has logically normalized… The drop of a third in net profit to 22.7 ME last year, instead of 31 ME over the previous year, is also linked to a sustained investment policy of the group. A new development in a persistent inflationary context, Kingfisher France and Monsieur Bricolage announced this summer the signing of a purchasing partnership agreement: This “deal” resulted in the creation…