SURVEY – If the drop in consumption in France is not new, it will accelerate over the next decade. What seriously threaten a sector of 500,000 jobs, which is trying to react.
It’s a scene like so many others in French families gathered for the end of year celebrations. That of a new smell, discovered with slightly wrinkled nostrils. Lips shyly dipped in a glass with rounded shapes. From vine fruit color palettes, stimulating the taste buds. But also wise advice given by a father, an uncle, a sister or a brother on the art and how to taste unknown tannins. So many familiar images, close to the initiation ritual for certain tables, but which appear in danger.
In fact, small balloons or tall goblets now seem out of fashion for business lunches, dinners with friends or aperitifs on the terrace. If the consumption of alcohol is global in France, it particularly affects wine, a monument of French gastronomy neglected by the younger generations. Admittedly, those over 55 continue to allow themselves a glass of red, white or rosé more…
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