Gaming occupies an important place on mobile and games can be a good way to educate and promote diversity. This is why a recent study by the company Meta emphasizes inclusion by drawing on this important channel. It remains to be seen how the developers integrate this new need in a creative way!
Diversity is a subject that more and more platforms are taking to heart. And it’s a good thing the video game world is looking at it. On the one hand, to convey authentic values and better represent today’s society. On the other hand, to reach new customers.
Video games are the dominant form of entertainment these days. In 2020, the sector’s revenues were estimated at 159.3 billion dollars worldwide, much more than 105 billion from television, 48 billion generated by films and 17 billion from music.
Mobile games account for more than half (57%) of global video game revenue. Everyone plays it and everyone is concerned! It is therefore an opportunity to include this diversity in games with different ethnicities, various ages, genders or even various sexual orientations. The applications do not yet sufficiently reflect reality, and the fight against certain stereotypes can go through this. In order to prevent users from feeling excluded or under-represented, there is therefore a long way to go!
For Meta, we must see diversity as an opportunity to include more authentic values in games, to better represent society and to reach users who until now may have felt excluded. The experts also point out that inclusive environments promote player engagement, that they contribute to the fight against discrimination and push advertising to be more authentic.
The study offers some recommendations for developers who would like to take action. Gaming looms large in today’s web culture and one can only hope that these tips will be applied in many future applications.