“CBS Sports’ coverage of the 58th Super Bowl…was the most watched in history with a total audience of 123.4 million viewers across all platforms, including CBS Television Network, Paramount+, Nickelodeon, Univision , and CBS Sports, Univision and the NFL’s digital properties, including NFL,” CBS Sports said in a statement, saying it was based on audience measurements from the Nielsen company.
The previous year was already a record, with 115.1 million viewers, an increase of 7% for the edition which took place on Sunday. The American football championship finals now exceed 110 million viewers each year and are by far the most watched spectacle in the United States.
The presence of Taylor Swift attracted curious people
Beyond the clash between the two best teams of the year, the Super Bowl also attracts for its famous half-time musical show, provided this year by the R&B star Usher, and major American companies compete in imagination to place their best advertisements, which have become a show within a show.
But for this edition, curiosity had further grown around the presence in the stands of the American pop star Taylor Swift, in a relationship with a Kansas City Chiefs player, Travis Kelce, whom she came down to kiss on the pitch after a victory at the end of the suspense.
Led by Kelce, but especially by their star quarterback Patrick Mahomes, Kansas City won 25-22 after overtime against the San Francisco 49ers in Las Vegas.