According to the study carried out by the firm Olivier Wyman in several European countries, more than one in two French people are considering changing their mobile plan. Contrary to what one might believe, this is not to move to 5G.
THE mobile phone plans, this is not what is lacking in France. The four major operators each have several, three also have an associated “low-cost” brand, and to this are added the multiple operators using the network. SFR, OrangeOr Bouygues Telecom . So there is plenty of choice, but in reality, do you want to change your offer? According to the study carried out in Europe by the firm Olivier Wyman, the answer is yes, especially in France.
Read also – Cheap mobile plan: find the best 4G offer here in October 2023
It was carried out in 4 countries: Spain, Italy, France and the United Kingdom. It is in France that the desire to move to another operator is strongest: 51% are considering it. Conversely, only 39% of Germans think about it. Unsurprisingly, the main reason for this desire for elsewhere and the price. In this context, these are the low-cost operators who would benefit from it. Emmanuel Amiot, Head of the Communication, Media and Telecom Practice at Oliver Wyman, explains: “In France, 56% of consumers who plan to change operators are currently engaged with traditional operators, but more than half would be likely to turn to a low-cost operator […].”
51% of French people want to change their mobile plan, but almost as many don’t care about 5G
The two other major criteria for motivating a change are the network quality and the number of data available in the package. Surprisingly, 5G is not an argumenton the contrary. 48% of French people are not interested by the new mobile standard, despite its growth in the territory. A trend that can be explained by less coverage, but above all by higher rates. However, only 34% of respondents are willing to pay a little more to have 5G.
And among those who would agree to make the effort, almost 60% would not accept an increase of more than 5% over the year. Obviously, this eliminates a lot of packages. As Emmanuel Moriot summarizes, “the European telephony market is a constantly evolving environment, and consumers do not hesitate to look elsewhere to find a better offer. Traditional players will have to be innovative to cope with the rise of low-cost […]”. We’re waiting to see how they’ll do it.