Lenovo seems determined to push Motorola into the smartphone market in the years to come. Matthew Zielinski, president of international markets at Lenovo, admits to being confident in the future of the brand, purchased from Google in 2014 for $2.91 billion.
At the latest World Economic Forum in Davos, which took place January 15-19, 2024, the official told CNBC that Lenovo’s efforts to turn around Motorola’s business are now paying off. Matthew Zielinski also has big ambitions for the brand: “I’m willing to bet that in three years we will be number three in the world”.
Even if the latest figures from Counterpoint place the Motorola/Lenovo duo in eighth position in the smartphone market, with 4% share globally, CNBC specifies that Motorola is showing good results in the United States, where it occupies third place. , and in Latin America, where it ranks second.
For Matthew Zielinski, the objective for growth “stable” of Motorola is to reach 10% market share in countries where the brand is already established. We also learned that part of the growth would be focused on the high-end segment, until now dominated by the two biggest sellers of smartphones in the world: Apple and Samsung. The manager also defines Motorola’s entry into the folding world (with the Razr) as a “attempt to enter the high-end market”.
Note, the media MSPowerUser shared at the end of last week, more precisely on Friday January 19, 2024, a first image of Motorola’s next flip model. Known internally under the name “Glory”, this folding phone would at first glance take on the codes of the Razr 40 Ultra, with the exception of its new gray color.
In addition to the premium segment, Matthew Zielinski adds that Lenovo plans to intensify its efforts in India, “by far one of the most strategic countries” for the company.