Paris 2024 and Decathlon unveiled the outfits of the 45,000 volunteers for the Paris 2024 Olympic and Paralympic Games (JOP), during a convention bringing them together in Paris, within the La Défense Arena, Saturday March 23.
In May, each volunteer will be given fifteen pieces of clothing, including four jerseys with three-quarter sleeves, a soft-brimmed hat, a pearl gray multi-pocket windbreaker, two pairs of pants that convert into shorts, and four pairs of pink socks. or green and white sneakers.
Known for its low prices and its plethoric offering, the French market leader for sporting goods in France signed a partnership with Paris 2024 in July 2021 to supply all of these parts to the Games Organizing Committee (Cojop). The amount of this contract has not been disclosed.
Unisex set in recycled polyester
This entire unisex outfit has been made from recycled polyester. This lightweight fabric is supposed to be suitable for the temperatures expected in the capital during the events, which will take place from July 26 to August 11 for the Olympic Games and from August 28 to September 8 for the Paralympic Games.
Although it is criticized by environmental defense associations, this cheap synthetic fiber from the petrochemical industry was selected for its characteristics. “ideal for this type of use”says Decathlon.
Easily locate volunteers
THE “look” of the vest, which some people relate to that of a trout fisherman or a supermarket employee, is “of Decathlon’s identity”, say the in-house designers. The jersey is turquoise green, a color which, in a crowd, should allow spectators and organizers to easily spot these volunteers responsible for welcoming and supporting sporting events.
It was designed taking inspiration from the striped sailor top, explain Philippe Daguillon and Quentin Despagne, designers at Decathlon, responsible for the design of this outfit under the direction of Joachim Roncin, artistic director of Cojop.
Its stripes are supposed to evoke sailors’ knitting; this piece contributed to the reputation of French fashion, thanks to Coco Chanel in the 1920s and Jean-Paul Gaultier in the 1980s, and still today drives export sales of Breton and Norman SMEs, Armor- Lux, Saint-James or Le Minor, proponents of “made in France”.
A little more than half of manufacturing in France
The Decathlon outfit does not come from the French workshops. At least, not 100%. In 2021, the group committed to producing 30% of these parts in France. “It’s ultimately 53%”specifies Virginie Sainte-Rose, director of the Paris 2024 partnership at Decathlon, responsible for producing and distributing all of these 960,000 pieces.
You have 48.53% of this article left to read. The rest is reserved for subscribers.