Advertising will make up 45% of total revenue under Musk, up from around 90% in 2020, generating $12 billion in revenue in 2028, while subscriptions are expected to bring in another $10 billion, according to the report.
The social media company would make $15 million in payment activity in 2023, according to the NYT, which would grow to around $1.3 billion in 2028.
Last month, Musk struck a deal to buy Twitter for $44 billion in cash, which will see the Tesla Inc. chief take control of the social media platform populated by millions of users and leaders. global.
Musk is expected to become temporary CEO of Twitter after the takeover closes, a person familiar with the matter told Reuters on Thursday, as the billionaire seeks to rally investors for the deal.
Twitter Blue subscription revenue is expected to generate $69 million in revenue by 2025, according to the NYT https://www.nytimes.com/2022/05/06/technology/elon-musk-twitter-pitch- deck.html.
Musk could not be reached for comment. Twitter did not immediately respond to a request for comment from Reuters.
The newspaper said Musk predicts he can increase Twitter’s average revenue per user to $30.22 in 2028, from $24.83 last year.