Navigation with Google Maps: Insider: Porsche could bring Google into the cockpit

Navigation with Google Maps
Insider: Porsche could bring Google into the cockpit

Porsche is apparently considering working with Google for the infotainment system in its sports cars. That’s according to corporate circles. Google Maps could be used for navigation. Officially, the VW subsidiary does not want to announce anything yet.

Porsche is considering a more in-depth cooperation with the US technology group Google. “Porsche is thinking about going its own way with the infotainment system and completely integrating Google,” said a person familiar with the consultation, according to Reuters. Volkswagen boss Oliver Blume, who also runs Porsche, recently met with leading Google managers. The “Manager Magazin” had previously reported that Porsche was thinking about allowing Google apps into the cockpits of its vehicles – above all the Google Maps navigation system.

Porsche AG 105.10

The sports car manufacturer would thus complete a U-turn. So far, the VW subsidiary had blocked extensive cooperation with the US group. The group’s software subsidiary Cariad is already working on a group-wide solution with the Google Android platform. Full integration of Google is out of the question for Volkswagen’s volume brands, the insider said. Android is best known as the operating system for mobile phones and is also used in vehicles by numerous car manufacturers. Volkswagen did not comment on the Reuters information.

Last year, Porsche bucked the trend by increasing sales thanks to high demand for its SUV models. The Dax group announced that a total of 309,884 vehicles were delivered in 2022, three percent more than in the previous year. The war in the Ukraine, interrupted supply chains and the ongoing shortage of chips have put a lot of strain on the company, explained sales boss Detlev von Platen. Nevertheless, sales draw a positive balance. “Porsche is in a robust position. We’re building on this strong foundation.”

Setback for the Taycan

In contrast, deliveries by the German premium manufacturers Audi, BMW and Mercedes-Benz shrank slightly last year. Porsche achieved the strongest growth of seven percent in Europe, while sales in North America stagnated and the main market, China, declined somewhat due to the corona restrictions.

In terms of models, the Cayenne and Macan SUVs sold the best, accounting for almost 60 percent of sales. Meanwhile, the first electric Porsche Taycan suffered a setback – sales fell by 16 percent to 34,801 cars. The Volkswagen subsidiary explained that this was due to bottlenecks in the supply chain.

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