“Vuksno i tochka” (“Delicious, full stop” in French) took over from the American group, after its departure from Russia caused by the war in Ukraine.
Success is obviously there for the successor to McDonald’s in Russia. “Vuksno i tochka” (“Delicious, period” in French), which took over from the American group after its withdrawal from the country caused by the war in Ukraine, broke a sales record on the day of the opening of its restaurants, according to his boss. “On the first day, we sold nearly 120,000 burgers. We have never seen such daily turnover since McDonald’s has been working in Russia“Oleg Paroev told Reuters.
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On June 12 and 13, 50 restaurants of the new brand reopened in Moscow and its surroundings, after three months of closure. Long queues were observed in particular in front of the fast-food “showcase” of the new brand, located in Pushkin Square, in Moscow, where the first Russian McDonald’s had opened in January 1990.
Objective 1000 restaurants within four to five years
The group’s chief executive, Oleg Paroev, told Reuters that he did not expect such demand to last. Nonetheless, it hopes to exceed the growth target set by new owner Alexander Govor, even ahead of schedule. The latter wants to reach the bar of 1,000 restaurants within four to five years, against approximately 850 previously opened under the McDonald’s brand. Alexander Govor, who already ran 25 restaurants, bought around 700, according to Oleg Paroev.
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The growth of the new group could face certain obstacles. For example, the lack of flagship products from McDonald’s à la carte. “We were forced to remove some products because they were too McDonald’s related, such as McFlurry and Big Mac“, had recently explained Oleg Paroïev. “It’s a big loss“, he conceded to Reuters, adding that replacement recipes were in preparation. Coca-Cola will soon disappear too. Stocks are running out, and the company is looking for a new beverage supplier. Establishing the new brand will take time, but Oleg Paroev is optimistic. “Our guests will get used to the new name“, he swears.
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