From the spring, Netflix will end password sharing in France for those who do not live in the same household. On this occasion, UFC-Que Choisir explains how the streaming platform will go about detecting people who continue to take advantage of its old system.
After a very difficult year 2022, Netflix is looking to boost its revenues. With this in mind, the service has launched a less expensive ad-supported offer and also wants to end free password sharing. This practice that the platform has long touted has caused it to lose millions of dollars.
Already in force in some countries
Netflix has been considering ending password sharing for several years now, but its very complicated 2022 has finally convinced it to take action. The end of account sharing is already in effect in some South American countries. There, Netflix charges the primary subscriber for each additional out-of-home profile. The additional monthly cost varies between 20 and 30% of the subscription, depending on the country.
” In France, where the standard subscription is billed at 13.49 euros/month and the premium subscription at 17.99 euros/month, the additional cost should therefore logically be around 3 to 4 euros/month “, indicates the UFC-Que Choisir. In places where this practice is already in place, guest subscribers have almost the same rights as host subscribers, except the possibility of creating sub-profiles. Also, they can only watch Netflix and download content on one device at a time.
How will Netflix detect fraud?
In order to identify the persons at fault, the streaming platform should use the IP address. ” Netflix has not yet officially revealed the contours of the system for France, but we already know that it will be able to automatically detect the profiles concerned by geolocating each connection via its IP address (which users agree to share under the conditions general service). Theoretically, the activation could therefore be automatic “, announces the association.
” We won’t automatically charge you if you share your account with someone who doesn’t live with you “Nevertheless wishes to reassure Netflix. The platform knows that when this function comes into effect, many people will desert it, ” which will impact subscriber growth in the short term “. On the other hand, she is convinced that this solution will be beneficial to her in the long term.
Download
8
- The most complete on the market
- Often excellent original series
- Impeccable video compression
Netflix is undoubtedly the most famous and popular SVoD (subscription video on demand) platform on the market. It allows the viewing of thousands of videos of all types (series, films, documentaries, concerts, shows…). It is important to mention that the contents change according to the countries and the broadcasting rights. Netflix is accessible on many different media, including mobiles (iOS, Android) and computers (Windows, Mac), and can be used directly via a web browser.
Netflix is undoubtedly the most famous and popular SVoD (subscription video on demand) platform on the market. It allows the viewing of thousands of videos of all types (series, films, documentaries, concerts, shows…). It is important to mention that the contents change according to the countries and the broadcasting rights. Netflix is accessible on many different media, including mobiles (iOS, Android) and computers (Windows, Mac), and can be used directly via a web browser.
Source : UFC-What to choose
21