Netflix and Disney+ shake up the French advertising market


Netflix Co-CEO Ted Sarandos (here, February 28 in New York)is expected this Thursday at the Cannes Lions festival, the world high mass of advertising. zz/NDZ/STAR MAX/IPx via AP

According to a first estimate, these platforms could capture 180 million euros in revenue in 2024.

A timely spotlight. At the Cannes Lions, the world’s high mass of advertising, the co-CEO of Netflix, Ted Sarandos, must be awarded this Thursday the price of the “Entertainment Personality of the Year”. Right when the streaming giant, faced with a loss of subscribers, is in the process of phosphorizing the launch of a cheaper offer financed by advertising.

While the gratin of the sector is gathered on the Croisette, Netflix will necessarily be on everyone’s radar. Especially since for the moment, it is the vagueness that prevails concerning the plans of the platform. “We are only at the beginning of thinking about how and when to launch an entry-level ad-supported offering. No decision has therefore been made yet and everything else is only speculation at this date.says a Netflix spokesperson.

Nevertheless, the Los Gatos company should not fail to multiply contacts during its Cannes getaway. She obviously…

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