Netflix claims “more than 10 million households” subscribe to its service in France


The video giant “remains the world champion”, says its co-CEO, Ted Sarandos, at Sunday newspaper.

The video giant continues to grow in France. In an interview at Sunday newspaper, the co-CEO of Netflix reveals the latest count of its subscribers. The numbers are impressive:we have 222 million subscribers worldwide” and “more than 10 million householdsin France take advantage of the service, says Ted Sarandos. The number of subscribers is actually higher, “a household representing five accounts“, he specifies. This assessment is up by 3.3 million households in two years in France.

Present at the Choose France summit, in Versailles, on Monday, Netflix invested 200 million euros in tricolor creation, in 2022, “in 40 million in independent films“. An incubator bringing together experienced screenwriters andemerging talentswill also be launched, under the direction of Neal Baer. The firm remains opposed to the tricolor media chronology, which has however been amended recently: “the appropriate time frame [avant de pouvoir diffuser un film sur la plateforme] is a few weeks, not a few months. You have to adapt to consumer expectations. […] This model is not sustainable“, pleads the leader.

Netflix, theworld champion»

Despite the recent drop in the number of subscribers – 200,000 in the first quarter – the co-CEO remains confident, highlighting the success of content such as Don’t look up, Squid Game or Stranger Things. content spending.will reach 17 billion euros in 2022“, he says, conceding that the slowdown in activity, in a context of increased competition and inflation weighing on household budgets, is forcing the company to adapt.

The platform, which divided its last season of Stranger Things into two parts broadcast in May then in July, does not intend to follow the example of Disney +, which offers certain content at the rate of one episode per week. “We will continue to offer several episodes simultaneously to consumers, even if not all of them. […] We know that [le client] don’t want to be forced to see only one at a time“, explains Ted Sarandos. Nor is there any question of following in Amazon’s footsteps in television and sports rights: “Given the explosion in the amount of these rights, it is not in our interest“, he notes.

Netflix, whichremain the world champion“, according to its manager, is also preparing to welcome advertising for customers who wish to pay less. “Many of them grew up agreeing to watch an advertisement thirty seconds before a video on YouTube“, pleads the co-CEO, specifying that the launch of this offer would be global. The exact date has not yet been decided. As previously announced, the group will also step up its fight against account sharing, in a context where winning new subscribers is increasingly complex. “About 100 million people watch us without paying. Customers who share their passwords with others will have to pay a bit more to continue doing so“, he notes, adding that this change would be “progressive“.


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