Netflix “Essential with ad”: which ad are we watching tonight?


Capture Essential Netflix with Pub – DR

For 5.99 euros and a quality of 720p and without downloading, you can access a reduced offer from Netflix, of more than 2900 films and 2000 series according to the Justwatch.com site. Unavailable programs are indicated by a red padlock. Among the first films unavailable, we find: The Sinner, Oblivion, RIPD, The Mummy, the return of the Mummy, Waterworld, The revenge in the skin, the List of Schindler, The death in the skin…

All programs do not contain the same number of commercials: some programs reach 4 minutes, divided between a preroll of 30 seconds and 3 cuts for a total of 3 minutes and 30 seconds, others only have a preroll of 30 seconds when the program starts. Over two days, the same program may contain only one preroll and the following day three ad breaks. If we link several films and series, we quickly exceed 4 minutes of advertising. In a period of one hour, it is therefore possible to be exposed to more than 20 spots of 30 seconds, or 10 minutes of advertising.

If you prefer to watch the programs via the DIRECT section, you can’t escape the advertising that accompanies the episodes of series as for a classic FAST channel.

On the advertiser side, there are cosmetics, insurance, banks, cars and of course food. On the 4th and 5th, about twenty advertisers are present, in bulk: Cassegrain, BNP Paribas, Skoda, JP Gaultier, Burger King, Paco Rabanne, 4 walls, Nissan, Volkswagen, Banque Populaire, Axa, MacDo, Vuitton, Monabanq , Cofidis, Sephora, Lego, GMF, Dior. Prestigious advertisers with deep pockets to aim for a cheap offer that targets subscribers with a priori limited means. A kind of big gap for the streaming giant because at 39 euros per thousand Netflix is ​​more expensive than most other media: 10 euros per thousand on the online video market, with peaks at 20 euros on the services more premium like those of TV channels.

Capture Essential Netflix with Pub – DR

Netflix has just jumped on the AVOD bandwagon which is beginning to impose itself on the streaming market as shown by the latest data published by Justwatch; at the next stop it will be the turn of Disney+. And then there will remain the subject of audiences to manage, which should not take long since Netflix has signed with BARB (the English Médiamétrie) in the United Kingdom.





Source link -97