The news is mixed for netflixwhich exceeded its recruitment targets, but saw its net profit plummet over the period.
The streaming service has just delivered its results for the last quarter of 2022, and these surprised analysts.
Nearly 8 million new subscribers for Netflix in just three months
Reason for satisfaction for Reed Hastings, the now former CEO of the company, and for his teams, Netflix has recruited many more subscribers than expected. Over a quarter, no less than 7.66 million new customers have subscribed to one of the subscription plans offered by the brand. The platform now has 230.75 million subscribers in total.
Last November, Netflix launched its long-awaited (and decried by some) formula with advertising, and if the company does not give any figures, the results would be particularly encouraging. Netflix is pushing this new offer a lot, even if it means hiding its Essential formula to encourage new entrants to choose it.
Netflix is also congratulating itself on its end-of-year successes, namely the series Wednesday by Tim Burton, the third most watched series on the platform, as well as the documentary Harry & Meghan which has panicked the counters.
Jagged results from an accounting point of view
Let’s move on to the financial balance sheet, and it is much more mixed. For this last quarter, Netflix saw its turnover increase by only 1.9% year over year, with $7.852 billion earned.
Net profit is in free fall, with only $55 million raised over the period, compared to the $607 million raised in the same quarter in 2021 or the $1.398 billion recovered in the third quarter of 2022. The company will have all the same generated nearly 6 billion dollars in 2022 and is one of the only video streaming players to be profitable and profitable today.
For the first quarter of 2023, Netflix remains cautious, with a growth forecast for its turnover of only 4% and a deceleration in the number of recruitments. Above all, the company wants to improve its net margin and control its cost structure, despite 17 billion dollars of investment in content for this year.
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- The most complete on the market
- Often excellent original series
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Netflix is undoubtedly the most famous and popular SVoD (subscription video on demand) platform on the market. It allows the viewing of thousands of videos of all types (series, films, documentaries, concerts, shows…). It is important to mention that the contents change according to the countries and the broadcasting rights. Netflix is accessible on many different media, including mobiles (iOS, Android) and computers (Windows, Mac), and can be used directly via a web browser.
Netflix is undoubtedly the most famous and popular SVoD (subscription video on demand) platform on the market. It allows the viewing of thousands of videos of all types (series, films, documentaries, concerts, shows…). It is important to mention that the contents change according to the countries and the broadcasting rights. Netflix is accessible on many different media, including mobiles (iOS, Android) and computers (Windows, Mac), and can be used directly via a web browser.
Source : netflix
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