Netflix is ​​considering streaming live shows

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According to Deadline, Netflix would like to offer episodes of series filmed and broadcast live to its subscribers. The company would also consider offering shows.

Netflix was one of the first to experiment with broadcasting its programs on a linear channel, but the streaming service is rather behind in terms of broadcasting live content. Amazon Prime Video, Apple TV + and Disney + have all already broadcast live content (including football on Prime), Netflix remains faithful to the SVOD catalog principle. We choose what we watch, but there are no live events on the platform.

According to information from Deadline, this may soon change. But in order not to do like everyone else and buy sports rights, Netflix would consider a different strategy: the broadcast of live episodes of its flagship series or comedy shows.

The opportunity to interact with the public

With this change, Netflix could win new subscribers in a sector hitherto reserved for classic television. He could, for example, launch TV games and encourage his subscribers to participate in them by voting (or reality TV with an elimination at the end, subject to a public vote).

Netflix would also consider organizing “reunion” episodes similar to that of Friends, live. The goal would be to get closer to the public who, precisely, seem to be losing interest in Netflix. Deadline also cites the “Netflix is ​​a joke” stand-up festival, still recorded until then. His live experimentation would allow him to broadcast it under live conditions.

For further

The Funny series, canceled by Netflix, would have been perfect for a live version.  // Source: Netflix
The Funny series, canceled by Netflix, would have been perfect for a live version. // Source: Netflix

As of now, Deadline says it has no information on Netflix’s schedule. The site is convinced that the streaming service is preparing for this change, but it does not know when its first live program will be broadcast globally. Its priority is to acquire the technical skills to be able to offer this content.

For Netflix, the goal is to quickly reassure investors. Given its gigantic number of subscribers, its strike force on an event broadcast live around the world could be very great. Is this enough to restore confidence? Everything will depend on its ability to monetize these live programs. Maybe with partners?

Source: Numerama editing

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