Netflix: soon to broadcast live sports on the platform?

According to our colleagues from wall street journalNetflix is ​​in the midst of discussions to broadcast a golf competition scheduled for the fall of 2023. The tournament, which will see golfers, celebrities and even Formula 1 drivers compete, would mark the first live broadcast of a competition. sports for the streaming platform.

netflix

Netflix is ​​a paid subscription application and service that provides access to an online library of several thousand films, series, documentaries, shows and TV shows.

• Downloads:
  600
• Release date :
  06/15/2023
• Author :
  Netflix, Inc.
• Licence :
  Free license
• Categories:
  

  Video – Leisure

• Operating system :
  

  Android, Online service All Internet browsers, Windows 10/11, iOS iPhone / iPad
  

Netflix gets a foothold in live sports

If the streaming service is known for its sports documentary series, like the recent Tour de France: at the heart of the pelotonhe had never ventured into live sports broadcasting before.

As a symbol, this golf tournament will take place in Las Vegas and will count among the participants several sportsmen who appeared in the docuseries. Formula 1: pilots of their destiny And break pointin addition to professional golfers.

Negotiations to broadcast the event are said to be still in their very early stages, but if this materializes, Netflix would be putting their first foot in the coveted territory of live sports. A territory controlled in France in particular by Canal+, Amazon Prime Video and France Télévisions, and which is padlocked by the behemoths ESPN and ABC, as well as the many dedicated services (NBA TV, MLB Network, etc.).

A bold bet for Netflix that remains on two live streaming failures, the show Chris Rock: Selective Outrage and an episode of reality TV love is blindwhich experienced technical issues and could not be streamed properly.

As CEO Ted Sarandos cynically announced last January, “we are not anti-sports, we are pro-profit”. Netflix therefore has every intention of grabbing its share of the sports pie, and the service is said to be trying to obtain the rights to several tennis, cycling and motorsport competitions around the world.

This celebrity golf tournament, scheduled for next fall, would therefore only be the first stone of a larger acquisition project for the streaming platform. To be continued.