The advertisement that Netflix chose for the film "Cuties" met with criticism. Minors should not be portrayed in this way.
Netflix caused a sensation with its advertising campaign for the French dance film "Cuties" (original title: "Mignonnes"). The film, which is due to be added to the range on September 9, is about the eleven-year-old immigrant Amy (Fathia Youssouf), who joins a girls' dance group at her new school. The film was advertised with a picture of the four girls in the focus in revealing cheerleading outfits and provocative poses.
Supplemented by the film title "Cuties", the promotion met with a lot of criticism on social media. Quite a few Twitter users brought theirs Expressed displeasure with the sexual representation of minors in their eyes. Words like "disgusting", "pedophile material" or "shame" are increasingly being read in the short message service. Netflix was apparently forced to act.
Images were exchanged
A spokesman for the company told the US industry portal "Variety": "We are very sorry that we used an inappropriate poster for 'Cuties'." This was "neither in order nor representative of this French film". The advertising image has since been changed. "Cuties" premiered at the Sundance Film Festival in January this year and won a directing award.