The number of Netflix customers grew more than expected in the last quarter.
The streaming service recorded 8.7 million new subscribers, the company announced in a statement.
Netflix expected almost six million new subscribers for the third quarter. In fact, expectations were significantly exceeded. The stock market also reacted positively to this. The shares temporarily rose by more than twelve percent in after-hours trading.
New practice as a reason for the increase
Since this summer, Netflix in Switzerland has also been taking action against subscribers being able to share an account across one household. Co-users now have to pay for it or create their own account. According to previous calculations, around 100 million people worldwide used the password from another household. Netflix relied on affected users to pay rather than cancel the service.
Netflix is also now offering a cheaper subscription. However, subscribers have to accept advertising breaks. According to the streaming service’s announcement, this model also contributed to the increase in user numbers.
SRF 4 News, October 19, 2023, 1:00 a.m.; Agencies/msch
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