The streaming giant announces the arrival of Netflix House, places entirely dedicated to the worlds of your favorite series. Between recreation of iconic scenes and boutiques, there is something to delight fans.
If you are a fan of the series Netflix as The Paper House, Stranger Things Or Bridgerton, you’ve probably already imagined yourself making a plan with the professor, running to escape the Demogorgon, or dancing in a ballroom full of aristocrats. There are many moments that we would like to experience in real life by taking the place of the main characters. This dream is about to become reality as Netflix announces the opening of 2 Netflix House.
These are large complexes combining faithful reproductions of iconic scenes from La casa de Papel, Squid Games, Stanger Things and Bridgerton, merchandise shops and themed restaurants. The streaming platform wants to launch into this sector of activity since the end of 2023, and it already offers several similar experiences: a Bridgerton tea room, a Stranger Things theater play with a store selling products and clothing visible in the series, a immersive game with augmented reality headset in the world ofArmy of the Dead…The Netflix House will bring it all together.
You will be able to dive into your favorite series in real life with the Netflix House
Marian Lee, Chief Marketing Officer at Netflix, explains that “in the Netflix House you can enjoy regularly updated immersive experiences […] and taste – literally – your favorite Netflix shows and movies with unique food and drink offerings“. These places which present themselves as “the next generation” Netflix offers “will bring our beloved stories to life in new, changing and unexpected ways“.
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For the moment, the company plans to open its first Netflix Houses in the United States, one in Pennsylvania and the other in Dallas, Texas. The two locations chosen are already busy shopping centers and the firm is counting on this flow of customers to come and spend in the 100,000 m² of surface area that each “house” will occupy. Just to enhance the visit (and to offer perfect photo spots for Instagram), sculptures and other murals representing characters from Netflix series will be placed here and there. No opening date has been announced at this time.
Source: Tudum