Like Disney+ at the very end of the year, netflix will also offer a new cheaper offer with advertising. Fortunately, advertisements should not interfere in every corner of the SVoD service.
In the turmoil after the loss of several million subscribers in recent months, Netflix must bounce back. In addition to reducing the level of funding for its exclusive content, the American firm will also develop a new offer. The latter will be offered at a more advantageous price even if it will require users to make concessions. Indeed, we will have to agree to watch advertisements.
More targeted advertising?
According to information collected by Bloomberg, advertising will not be present on all Netflix programs. For example, it could be absent from the most recent original fiction and programs dedicated to children. The platform would also reserve the right to add advertising to its exclusive films and series several days or even weeks after their launch. A method that would be less intrusive for the viewer.
In addition, some external studios may prohibit the addition of one or more advertising pages in the middle of their productions. Netflix should still manage to circumvent this restriction by incorporating advertisements at the beginning and/or at the end of the programs concerned. Anyway, the American streaming giant should present its offer to us very soon.
Source : The Verge
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