Electronics giant Sony will sell its car developed jointly with Honda under the new brand name Afeela. Their joint venture presented a prototype of the vehicle at the CES technology trade fair in Las Vegas, which is to be launched in North America in 2026.
Among other things, Sony wants to play to the strengths of artificial intelligence, entertainment and camera sensors at Afeela, said the head of Sony Honda Mobility, Yasuhide Mizuno. The group had already shown two electric car prototypes in Las Vegas in recent years under the name Vision-S. The new vehicle is based on the previous design, but is reminiscent of a Porsche in the rear section, for example. The car is to have 45 cameras and other sensors, including for automated driving functions. An unusual detail is a display between the front headlights that can show information to people in front of the car.
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