Dominika Kubisch, Purchasing Manager at Lidl in Germany, explains: “We want to provide expectant parents with tailored content on all things family. The ‘Lidl Liddle Club’ is an additional service that families can benefit from.”
Incidentally, registration for the “Lidl Liddle Cub” takes place directly in the Lidl Plus app and is free of charge for all users. Lidl writes that “both children aged 0 to 7 years and a pregnancy can be deposited”.
You can download the Lidl Plus app under this text section.