Culture news 75 million dollars… that’s the amount Disney+ spent to obtain this film with Taylor Swift. Nothing stops the pop star
We know that Disney has become a master in the art of purchasing great licenses to expand its catalog. A few days ago, the company invested this time in the world of music by granting Taylor Swift’s latest film. A masterstroke for Mickey?
Disney gives itself a $75 million gift
Marvel, Star Wars, 20th Century Fox… We can no longer count the huge licenses or production companies that Disney has bought to absorb them into its ecosystem. Today, the Californian company is at the top of an empire so large that it is difficult to know what does not belong to it. However, this does not prevent the public from fleeing the Disney+ platform when it increases its prices. Indeed, at the time of the 2023 end-of-year celebrations, Disney+ suffered a loss of no less than 1.3 million subscribers on the platform following the announcement of its price increase. A drawback that Bob Iger intends to resolve with his new purchase.
A little less than a week ago, Disney+ was indeed able to boast of being the lucky one among the SVOD services which will be able to exclusively broadcast Taylor Swift’s famous Eras Tour. Baptized Taylor Swift: Eras Tour (Taylor’s Version), this filmed version of the American singer’s current tour is particularly popular with fans. It must be said that despite the immensity of her tour and the number of her dates, Taylor Swift does not visit every country in the world and absolutely all of her concerts are sold out in a few seconds, causing a number of server problems in the process. at Ticketmaster.
Given the scale that the American star has taken in recent years and the absolutely massive effect that it causes on the economy that surrounds it, it is not surprising that Disney has decided to invest some big money in such an opportunity. Mickey’s company thus chose to spend no less than 75 million dollars to be able to afford the famous Taylor Swift: Eras Tour (Taylor’s Version), which should contain 4 exclusive songs and the song Cardigan in addition to the 3 hours of show that fans were able to see in the cinema version. If you want to discover this absolutely mind-blowing show (we sincerely recommend it), you will have to wait until March 15 to be able to do it directly on Disney+.
Disney makes announcements
If there wasn’t really a particular event to justify it, Disney still made a few big announcements in recent days. In addition to treating yourself to Taylor Swift’s Eras Tour on Disney+, the Californian company also announced a few days ago that the series Percy Jackson and the Olympians would officially be able to benefit from a season 2. It must be said that the first season was particularly successful as we told you in this article, and that it had a better audience score than certain recent Marvel and Star Wars productions.
Moreover, Disney also caused a surprise by announcing to invest no less than 1.5 billion dollars in Epic Games, in particular to develop its presence in the video game Fortnite. By spending such a colossal amount of money, we can already expect to see a lot more collaborations between Disney and Fortnite, including some that could perhaps go further than just skins. Indeed, we remind you that the game from Epic Games recently decided to extend beyond its island by offering a real rhythm game inspired by Guitar Hero and Rockband as well as a game made entirely of virtual LEGO, without forgetting the racing game in collaboration with Rocket League. Maybe we’ll soon be able to see Percy Jackson and Taylor Swift in Fortnite? Only the future will tell us.