Healthy eating
This advertising is soon to be banned
Children will soon no longer see advertisements like this one
Children should no longer be allowed to see advertisements in which sweets are presented in a misleading light. This was announced by the Central Association of the German Advertising Industry.
Sweets can cause just as much damage to our health as cigarettes – experts agree. Nevertheless, there are very strict bans on cigarette advertising, while sweets in TV commercials target children in a very targeted manner and are often allowed to deliberately provide false information. That is about to change: The Central Association of the Advertising Industry has announced a radical change of course for candy advertising.
Protect children from misinformation
Children are of course a particularly worthwhile target for manipulation and false advertising promises: They are easy to influence, have a major influence on which products are bought (as every parent knows who wanted to sell their children the wrong nut and nougat spread) – and At best, develop a preference for a certain brand early in life that lasts forever. A new regulation should now better protect the smallest consumers – in the video you can see what that means in concrete terms.
Source used: SpotOnNews