Everything in its time. The broadcast rights for the 2026 Football World Cup may have been on everyone’s minds, Wednesday March 6 during the presentation of the “plan to accelerate M6’s streaming strategy”there is no question for Nicolas de Tavernost or any other member of the channel’s management to confirm that M6 has just snatched them up under TF1’s nose. “Listen to RTL tomorrow at 8:20 a.m.”the chairman of the board of M6 simply slipped, with a greedy smile, to the journalists, who were urging him to reveal what is no longer entirely a secret.
A little confidence distilled on the sidelines of the last presentation of projects from the man who will hand over the helm to his advertising boss, David Larramendy, on April 23. Nicolas de Tavernost brought together the stars and executives of the M6 group, advertisers and journalists in a “Mecca of Parisian clubbing” (according to its website), located in the basement of the Palais de Tokyo, for ” finish the job “ and include “his” group in a future without him.
By lifting the veil on its “streaming strategy” For the next few years, M6 will continue a movement that it began in France, since it was the first to offer its programs on demand, through M6 Replay, in 2008. The one that transformed into 6play in 2013 will become, in mid-May, M6+, the free streaming platform.
Ten thousand hours of new programs
Objectives of the operation: double the content catalog, to reach 30,000 hours available, double the consumption of on-demand programs to go from 518 million hours viewed in 2023 to one billion, and, finally, triple revenues from this mode of distribution by 2028.
At 200 million euros, compared to 74 million today, they would represent “Approximately 20% of the group’s turnover”estimated David Larramendy, donning the boss’s (navy blue) clothes for the first time in public. Modestly, again. “You might not stay thirty-seven yearsteased Nicolas de Tavernost, who accompanied M6 for as many years. I calculated, it doesn’t work! » (David Larramendy is 49 years old).
Euro 2024 football, whose channel will broadcast thirteen matches (including the final, in July), will be an opportunity to discover the range of features (300 in total) of M6 +, starting with “data visualization” , player rating, participation in quizzes, etc.
In terms of programs, the range of offerings far exceeds the catalog of shows that have made the channel’s reputation. In total, users will have access to 10,000 hours of new programs. For example: sometimes false information, with “JT du Gorafi”, named after this parodic and hilarious news site; the “MMA Academy”, a telehook intended to unearth the future big French names in this combat sport; reality series, thanks to a partnership with NBC Universal, which notably owns the adventures of “Keeping Up With the Kardashians”, the 280-episode series dedicated to the daily lives of the Kardashian and Jenner families.
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