(Boursier.com) — Nielsen , whose share price had recently soared on Wall Street with speculation about a potential takeover, fell 19% before market, the group having announced yesterday Sunday that it had rejected an offer amounting to 9.1 billion dollars from a private equity consortium. The group considers that this offer does not reflect the value of its activities. The American marketing group had notably benefited earlier this month on the stock market from an article in the Wall Street Journal reporting on a potential takeover bid under consideration on the file for an amount of 15 billion dollars including debt, from a consortium comprising Elliott Management.
Nielsen clarified yesterday that the consortium whose offer he had rejected was offering $25.4 per share. The group’s board of directors unanimously rejected this proposal, which would significantly undervalue Nielsen.
Elliott holds 4.6% of the capital and had pushed for a sale of the group in 2018, before Nielsen chose in 2020 to sell its activities in consumer goods data for 2.7 billion dollars and to refocus on the media.
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