(CercleFinance.com) – NielsenIQ and GfK, two global information services leaders, today announced a definitive agreement whereby the companies plan to combine, creating new capabilities in the consumer measurement space. and retail.
The combination will bring together complementary data and analytics assets to provide a comprehensive view of shopper spend across a total store readout, enabling customers to anticipate trends and respond more quickly to consumer needs and expectations. Terms of the agreement were not disclosed.
“With GfK, we have the opportunity to influence the future of global retail and consumer measurement – a future that is fast, agile and connected,” said Jim Peck, Executive Chairman and Chief Executive Officer of NielsenIQ.
With this transaction, Advent will become the majority shareholder of the combined company. Advent acquired NielsenIQ in a transaction that closed in 2021.
NIM has been the majority shareholder of the company and will remain one of the major shareholders of the new combined company. Alongside NIM, KKR will remain invested in the combined company as a minority shareholder. The global investment firm took GfK private alongside NIM in 2017 to support GfK’s strategic transformation.
The transaction is expected to close later this year or early next year.
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