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Through a campaign that could not be more inspiring, the American sports brand unveils its first collection dedicated to motherhood. The result is simply stunning!
Until today, Nike had never designed a collection intended for mothers and pregnant women. It is therefore a big step for the American brand, which supports women during all stages of pregnancy and beyond, by releasing its very first clothing line dedicated to maternity. For its official launch, which will take place on September 17, the equipment manufacturer is accompanied by professional athletes and mothers such as the French Mélina Robert Michon, or the American golfer Michelle Wie West. The goal ? Show us that sport and motherhood are completely compatible and that "mothers are the most enduring athletes par excellence".
Better integrate pregnant women into sport
Named Nike (M), this four-piece capsule includes the Nike (M) Pullover, the Nike (M) Swoosh Bra, as well as the Nike (M) Tank and Nike One (M) Tight leggings. For the creation of this collection, particular care has been taken on the materials in order to provide maximum comfort to mothers. "The more we listened to expectant and postpartum mothers, the more we learned, reworked and innovated through inclusive design"Carmen Zolman, Nike Senior Design Director, recently said in a press release.
There are so many reasons that make it difficult to practice sport during pregnancy and motherhood, but we consider this chapter to be anything but a hindrance in a woman's path in sport.
For Nike, better integrating pregnant athletes and / or mothers was obvious. Designing unique pieces for them adapted to their needs was even more so. "The Nike Sports Bra (M) is great because it makes it easy for me to breastfeed"Says Perri Edwards, athletics champion and Nike London ambassador."The leggings give you the choice of wearing it on your tummy or showing your tummy, and the maternity t-shirt has that extra material for the extra weight I'm carrying. You look very elegant, very comfortable, very trendy", she continues. For moms and future moms interested, the Nike (M) collection will be available on September 17 on nike.com.
Also read: No, the career of sportswomen does not end after childbirth