Stock photo of the Nissan logo
Nissan said on Monday it plans to launch 30 new car models by March 2027, including 16 electric and hybrid models, and increase global sales by 1 million cars while cutting costs.
The Japanese automaker is now targeting an operating margin of more than 6% and a total shareholder return of more than 30% by March 2027, it detailed during an update of its mid-term strategy. term.
Nissan also wants to reduce the cost of the next generation of electric cars (EV) by 30% to bring it closer to that of thermal engine models by 2030.
It expects electrified vehicles, which include hybrids, to account for 60% of global sales by the end of the decade, up from a target of 55% published in February 2023.
Nissan has been a pioneer in electric vehicles with its Leaf model, but its efforts in the field have been overshadowed by its American rival Tesla and Chinese leader BYD, including in the world’s largest auto market, China.
Faced with fierce competition, Nissan and its national rival Honda Motor said this month they were considering a strategic partnership to collaborate in particular on components for electric vehicles.
Furthermore, the manufacturer indicated that it would explore new partnerships in Japan and the United States while continuing to rely on its alliance with Renault and Mitsubishi in Europe, Latin America, Asean and India. .
(Daniel Leussink; French version Nicolas Delame and Gaëlle Sheehan, edited by Kate Entringer)