For the time being, Tesla will not build an e-car at an entry-level price, that is now certain. But this opens up a gap. General Motors is getting ready to attack with cheap electric cars.
Electric cars, especially from the USA, who doesn’t think of Tesla first? But that’s not all, several American manufacturers are competing to establish itself as an alternative in the future market. For example, Ford has already very successfully initiated the electrification of its own vehicle fleet – most recently with the pick-up classic F-150, as an electric car with the suffix Lightning.
General Motors: Affordable electric cars are the future
But General Motors (GM), which has been the top dog in the US car market for decades, is also discovering electromobility for itself. The previous goal of investing 35 billion US dollars in the development of electric cars by 2025 has been opened up. It should took even more money will.
GM chooses an unexpected path: A The focus should be on cheaper electric cars (Source: Manager Magazine). “Inexpensive” is relative. But GM certainly plans to venture into areas where Tesla, as the benchmark for American electric cars, is no longer a competitor. Tesla boss Elon Musk recently rejected the $25,000 Tesla. GM intends to settle well below this in the future, as confirmed by CEO Mary Barra.
The Chevrolet Equinox E-SUV model is currently in the works at GM. It is scheduled to hit the market in 2023 for $30,000, putting it close to the price point where Tesla started with the Model 3. But also even cheaper models are planned, A total of 20 new e-cars are to appear in the USA, and 30 fresh electric models are planned worldwide – we will certainly see some of them in Germany.
You should clear up these misconceptions about e-cars before you switch:
Tesla as a role model: GM relies on unusual marketing
In another respect, however, GM is taking Tesla as a model: In the future, investments in new technology should be in the foreground, not so much in corporate profits. On the contrary, this can even decrease, especially when looking at cheaper models with naturally smaller margins puts. Musk also publicly emphasizes again and again that Tesla is about pioneering work and less about economic success – which, however, is considerable.