No trace of the Corona crisis: McDonald’s with sales growth thanks to K-Pop band

No trace of the corona crisis
McDonald’s with sales growth thanks to K-Pop band

Things are going really well for McDonald’s in the second quarter. There are two strategies that lead to success for the fast food giant. One is based on the successful Korean pop band BTS.

More sales than before the crisis: In the second quarter from April to the end of June, with the relaxation of the Corona restrictions, apparently more people than ever visited the McDonald’s branches. Quarterly sales worldwide rose 57 percent year-on-year to $ 5.88 billion (almost five billion euros) – an increase of seven percent compared to the spring quarter of 2019. The profit was 2.22 billion dollars, such as McDonald’s announced. McDonald’s is coming out of the crisis “stronger”, said CEO Chris Kempczinski.

The BTS menu: Sepktakel is different.

(Photo: imago images / ZUMA Wire)

More menus were ordered and the higher prices also contributed to sales growth, said the US fast food chain. The new “Crispy Chicken Sandwich”, with which the burger giant has been emulating successful rivals such as Chick-fil-A and Popeyes since the previous quarter, went particularly well. The menu with the South Korean boy band BTS also contributed to the success.

The menu, which has been introduced in almost 50 countries, is quite manageable – chicken McNuggets, French fries, two dips and a drink. “The BTS menu resulted in more visits to our restaurants and a significant increase in sales of Chicken McNuggets – one of our key menu products,” the company said.

Working with the K-Pop giants is a recipe for success. Since it was founded in the summer of 2013, the band has had many successes. In addition to countless chart placements around the world, BTS was proposed more than 280 times for various awards and was able to take around 190 of them home.

In August 2020 RM, Jin, Suga, J-Hope, Jimin, V and Jungkook released their first English-language single “Dynamite”. At that time, around three million people watched the premiere. With 101.1 million YouTube views in the first 24 hours, they then set a record.

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