Tampax tampon maker has been applauded on Twitter for celebrating "the diversity of all people who bleed" by supporting the trans community.
It’s not all bad buzz on the Internet. Indeed, the brand Tampax gave a smile to Internet users! The tampon maker was applauded after included and supported the trans community but also cisgender women who do not have their period. "Fact: Not all women have their period. Another fact: All people who have their period are women. Let's celebrate the diversity of all people who bleed!", tweeted the brand, accompanying its message with drawings showing people of all genders. Tampax also added the hashtag "trans is beautiful" (is "trans is beautiful " in French).
Many Internet users thanked the brand, including a transexual man who revealed to have known "period for 13 years." "I may not need your products anymore, but it makes me feel good for anyone who still needs it.", he assured. "It’s such a small gesture, and it literally doesn't hurt anyone.", wrote another user of the social network.
This tweet from Tampax was posted last September but only recently went viral after sparking numerous anti-trans comments. Some women felt offended at using inclusive language and said they felt their identity was being erased. Some men were quick to characterize the brand's tweet as "ridiculous".
However, other users have defended Tampax and the trans community by showing their support. “I think the people who laugh at trans people are the problem here, not the company that just tries to be nice,” “As long as the tampon does the job and is reasonably priced, I don't don't really care if the packaging is pink or not or targeted to my gender. ", could we then read in response.
The post of Tampax has been liked over 16,000 times and has been widely shared and commented on on the social network.