Nothing has just announced the launch of a clothing collection in the colors of its devices. An announcement that falls a bit flat, while everyone was expecting a presentation of the Nothing Phone 2a. The smartphone was in fact the subject of a leak recently, with some details of its technical sheet revealed in broad daylight.
If there’s one thing you can’t take away from Nothing, it’s its sense of tease. The manufacturer has always known how to raise expectations among its users, to the point, sometimes, of shooting itself in the foot. His latest escapade in this matter confirms the thing. Yesterday, the firm briefly changed its biography on X, formerly Twitter, indicating that “something’s coming this week.”
It didn’t take long for the web to start speculating about the Nothing Phone 2a. However, it was something completely different that the manufacturer was preparing for us. Indeed, rather than a smartphone, the brand has decided to launch its own collection of clothing inspired by its devices. No all-LED cladding this time, but an aesthetic which is of course reminiscent of the brand’s other products.
On the same subject — Official Nothing Phone (2): more beautiful, more powerful, bolder, but also more expensive
A clothing line in place of the Nothing Phone 2a
“Work clothes that you still want to wear when the job is done.” This is how Nothing presents its Apparel brand, of which very few details are still known. The accompanying video does indeed show a jacket inspired by work uniforms, which also seems very water resistant, but for the moment, we don’t know much more. Except the launch date: this Thursday, December 7, at 12 p.m.
If this announcement will certainly delight the most devoted fans of the brand, it is difficult not to be disappointed when everything pointed towards an announcement of the Nothing Phone 2a. A few days ago, the smartphone appeared in a listing, revealing a 6.7-inch AMOLED screen, a dual photo sensor and the Glyph interface well known from the Nothing Phone. From its name, we imagine that the latter will be more affordable than the Nothing Phone 2, available from €605.