After a first smartphone launched in 2022, the brand Nothing formalizes… a new brand.
The group led by Carl Pei has indeed lifted the veil on CMF by Nothing. But what exactly is CMF by Nothing?
Nothing launches (already!) a new brand: CMF
As part of a video Community Update broadcast on YouTube, Carl Pei has just lifted the veil on a new brand: CMF by Nothing. This should in particular focus on a new range of products, which should display an unbeatable quality/price ratio.
Very active on social networks, Carl Pei is already having fun with the name of this new company, and it is impossible for the moment to know what the three letters mean. ” Color Material Finish ” Some believe, or ” C’mon Make Foldables Others laugh, referring of course to Carl Pei’s reluctance to foldable smartphones.
Premium products at Nothing, the best value for money at CMF
Still, this new brand signed Nothing should be talked about again very soon, notably through a connected watch, but also a pair of wireless headphones, both expected this year.
Carl Pei talked about a new range of products that aim to make ” the best more accessible design “. We can therefore imagine quality products, but displayed at prices accessible to the greatest number.
If Nothing will continue to offer innovative designs, premium products and integrate the latest technologies, CMF by Nothing will focus on products with a neat design, displayed at affordable prices, but which will also combine quality and reliability.
Nothing will therefore be the premium brand, while CMF by Nothing will offer more affordable products. With smartphones (like the recent Nothing Phone [2]) and headphones (Nothing Ear [2]) already displayed at very affordable prices, some fear that this new brand will also allow Nothing to increase the prices of its future products. To be continued.
Source : Android Police
2