The brand clearly hinted on its Twitter account that it was going to give concrete information on its smartphone project. For a few weeks, Carl Pei has multiplied more or less subtle winks.
It’s not every day that a new brand enters the smartphone market. It’s even quite the opposite: remember that last year, LG definitively left the industry. Nothing, the very young company launched by Carl Pei, co-founder of OnePlus, does not hide it almost anymore: it aims to launch into this segment.
If the first leaks date from last October, Carl Pei has been shelling out messages for a few weeks that leave little room for doubt. We now have a certainty: an announcement will take place in March. Indeed, Nothing’s Twitter account wrote the following message:
March is going to be fun.
— Nothing (@nothing) February 28, 2022
Are we going to have the right to a simple teaser, a proper presentation, or even a launch? At the moment, we don’t know.
A Snapdragon chip, but no range yet
What seems to be confirmed, however, is that Nothing’s smartphone will be equipped with Snapdragon for its main chip. Two tweets make it clear. A first on February 16 from the Snapdragon Twitter account:
—Snapdragon (@Snapdragon) February 16, 2022
More interestingly, Enrico Salvatori, one of the European leaders of Qualcomm (which designs Snapdragon chips) bluntly tweeted a photo where we can see him shaking hands with Carl Pei.
Good to see my friend @getpeid did #MWC22. Looking forward to working together. @nothing pic.twitter.com/50U5FfY3LO
— Enrico Salvatori (@E_Salvatori) March 1, 2022
Beyond these few indiscretions that are not quite, we do not know much about the Nothing project. Not even if the brand will try again the bet of OnePlus at its creation, which consisted in offering a smartphone at an affordable price and supposed to compete with flagships.
Remember that for the time being, the London-based firm has only released one product, the Nothing Ear (1), rather well received by the press.
On the design side, we obviously hope that Nothing will be able to offer something as original as its headphones, with their transparency effect rather pleasing to the eye.
Let’s even say that it would be disappointing if the brand released a smartphone that looked like all the others. His credo, written black on white on his site, indeed promises a desire to stand out quite clearly: “It’s easy to create a product, especially if it looks like the one created just before it and the one created even before. Like all good things, this one starts from scratch. No notes. No plan. No turning back. » We should soon be a little more settled on that.
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