Nvidia: partnership with WPP for a content engine

(CercleFinance.com) – Nvidia and WPP announce that they are developing a content engine leveraging Nvidia Omniverse and artificial intelligence (AI) to ‘enable creative teams to produce high-quality advertising content faster, more efficiently and at scale’ .

“This allows their clients to reach consumers in highly personalized and engaging ways, while maintaining the quality, accuracy and loyalty of their company’s brand identity, products and logos,” they explain.

The partnership with Nvidia builds on WPP’s leadership position in emerging technologies and generative AI. The new content engine will soon be available exclusively to UK group customers worldwide.

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