OBIZ: Doubling of the financial flows managed by Adelya(C), a subsidiary of Obiz(C) in 2022: the brands are accelerating their customer loyalty strategy! – 07/03/2023 at 6:00 p.m.

• 1.5 billion euros
  
  transaction volume managed on the platform
  
  Loyalty Operator
  
  from Adelya
  
  ^©
  
  , vs. 650 million euros in 2021

Lyon, March 7, 2023 – 6 p.m. –

Obiz (Euronext Growth

^®

– FR0014003711 – ALBIZ)

digital platform for responsible relationship marketing and the first GoodTech

^©

on the Euronext Growth market

^®

in Paris, announces that its subsidiary Adelya

^©

specializing in loyalty and customer relations, recorded strong growth in its financial flows under management, through the SaaS platform

Loyalty Operator.

In order to

support consumer purchasing power

in a context marked by inflationary pressures, companies in all business sectors are investing to accelerate their

customer loyalty strategy

.

In this context, the Obiz group

^©

through Adelya, continues its growth at the national and international level by providing these companies with a simple subscription model to develop and sustain their turnover with their loyal customers.

As such, the Obiz group

^©

notes in 2022 a

strong acceleration in transaction volume

managed in SaaS mode (Software as a Service) by the platform

Loyalty Operator

. All purchases impacting loyalty programs have thus more than doubled from more

from €650m in 2021 to €1.5bn in 2022

.

The web platform

Loyalty Operator

from Adelya

^©

is deployed in more than

18,000 points of sale

at the end of 2022 to animate

18 million consumers

around innovative concepts of Commerce Pass, Tourism Pass, Loyalty Cards, Gift Cards, etc.

About Obiz

©

Created in 2010, Obiz

^©

is a company specializing in the development of innovative and responsible relational marketing solutions that allow companies to retain their customers or employees by improving their well-being and increasing their purchasing power.

Thanks to its proprietary digital platform and its team of experts, Obiz

^©

designs, deploys and manages relational and affinity programs and e-commerce platforms on behalf of its clients (large companies, associations, federations). Today, the Group is present in 20 countries and operates more than 100 relational and affinity programs for 25 million beneficiaries with access to the best promotional offers negotiated by Obiz.

^©

with its extensive network of more than 45,500 national and local business partners. The group manages €1.5 billion in financial flows.

In the 2022 financial year, Obiz

^©

achieved a consolidated turnover of €40.0 million. With 40 new programs signed over the year, Obiz’s historical activity

^©

“Relationship and affinity programs” grew by +93% in 2022.

Obiz

^©

is qualified as an Innovative Company by Bpifrance and has obtained an “Advanced +” extra-financial rating from EthiFinance.

Obiz

^©

is listed on the Euronext Growth market

^®

in Paris (FR0014003711 – ALBIZ).

More information on :

www.obiz-concept.fr

contacts

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