OBIZ: Nice Côte d’Azur Airport is modernizing its loyalty program with Adelya(C), a subsidiary of the Obiz(C) group – 01/12/2023 at 18:00

• Obiz
  
  

  ©
  
  

  strengthens its presence in the airport sector
  

Lyon, January 12, 2023 – 6 p.m. –

Obiz (Euronext Growth

^®

– FR0014003711 – ALBIZ)

digital platform for responsible relational marketing and 1

^time

Good Tech

^©

on the Euronext Growth market

^®

in Paris, is pleased to announce the signing of a contract with the

Nice Côte d’Azur Airport

the second airport platform in France in terms of traffic on commercial flights, for the modernization of its loyalty program for travellers.

In order to meet its challenges of modernization and differentiation, Nice Côte d’Azur Airport has chosen Adelya

^©

in order to ensure the continuity of the existing loyalty program, Club Airport Premier, and to offer its members

a more efficient and secure environment

. This operation also brings

new development prospects

in order to optimize the traveler experience and develop the revenue of partner establishments.

(More information on the Club Airport Premier program by clicking on: Club Airport Premier .

Nice Côte d’Azur Airport, a European benchmark for customer loyalty

With the

launch of Club Airport Premier in 2005

Nice Airport is one of the first in the world to have offered a loyalty program to passengers, in order to create a link and

deepen traveler knowledge

.

At the time, the Airport was also one of the few Europe-wide airports to offer a card with biometric identification. No longer meeting the new digital constraints, particularly in terms of

data security,

the Aéroports de la Côte d’Azur group has decided to migrate to a more modern loyalty platform. With a

history of more than 15 years

and one

complex technological environment

, the challenge was to find a new reliable service provider to successfully operate this migration. It is in this context that the Aéroports de la Côte d’Azur group launched a call for tenders in the summer of 2021.

”

Among the ten respondents to the call for tenders, our choice fell on Adelya

^©

for several reasons. It’s about a

turnkey SaaS platform

, ensuring a lighter deployment and numerous prospects for evolution, while being robust and proven. The solution has already proven itself in the airports of Lyon, Toulouse and Carcassonne. Moreover, these technological safeguards do not prevent Adelya

^©

to be

competitive on the price offer

.

” Explain

Benoît VALLA, Co-Manager of the Digital Lab of the Aéroports de la Côte d’Azur group

.

A major challenge: ensuring migration without disrupting service continuity

Adelya’s technical teams

^©

and Nice Airport had a common challenge: to migrate a very complex environment without causing disruptions. On the one hand, the existing database already included

80,000 active members

which have been migrated from one platform to another without service interruption.

On the other hand, the loyalty program communicates with many third-party services. From the shops’ checkout systems to the interfaces with the airport’s website and mobile application, i.e. nearly a dozen interfaces to switch to simultaneously.

The involvement of Adelya teams

^©

and their presence on site on the day of production enabled us to meet this major challenge: the entire system was fully operational as soon as the migration took place.

”

Adelia

^©

was able to demonstrate agility, availability and support. This expertise, coupled with the robustness of the platform, ensured the success of this large-scale operation.

» adds

Benoit VALLA

.

The solution

Loyalty Operator

already used by around thirty employees (marketing team, telephone advisers and information agents) is well received.

The intuitive interface

and the

tool training

have ensured a quick start and autonomous use on a daily basis.

A loyalty program to enrich the customer experience

The platform

Loyalty Operator

was also able to take over the existing loyalty mechanics identically. The Club Airport Premier (CAP), which rewards the most frequent travellers, is based on a

status system

.

As their flights progress, the traveler accumulates points, the balance of which allows them to unlock the statuses

Access, Gold

then

Platinum

. Travelers earn CAPS by

recording flights

in their dedicated space,

making purchases

in shops and restaurants or by booking airport services online.

In terms of advantages, the cards

Gold

and

Platinum

open the right to

privileges

including: priority access to security and customs checks to save time, discounts in shops, car parks, VIP lounges, the airport business center, etc.

The program has therefore been designed to optimize the passenger experience, by combining

transactional advantages

and

value added services

. Thanks to the collection and analysis of data, marketing teams are also able to anticipate travellers’ needs. They benefit from a

better knowledge of their behavior

within the airport and can optimize their journey before, during and after their visit.

Several prospects for future development

If it was essential to keep the existing data intact, the migration of the loyalty system also brings its share of new features.

“The major development being the

dematerialization of the card

loyalty program, which comes in different digital formats, in order to meet all the habits of connected travellers. They can download the membership card on the smartphone from their loyalty account, open it directly in the mobile application or add it to their

Apple or Google Wallet

. »

precise

Emilie RIERA Nice Côte d’Azur Airport CRM Manager

.

By playing the mobility card, Club Airport Premier thus ensures a better utilization rate and therefore a better return on investment.

The platform

Loyalty Operator

also opens up new opportunities in relational marketing. Nice Airport wishes to develop a system of

sponsorship

in order to encourage existing members to recommend the Club and thus boost the number of memberships. The Airport also wishes to expand its partnerships on the territory in order to offer travelers a complete and seamless experience, for example by extending the advantages of the Club Airport Premier to the Pass Tourisme de Nice – itself already managed by Adelya

^©

. Finally, a

B2B program

dedicated to airport staff, could be added to the B2C loyalty program.

”

We want to take off the number of memberships in the program, quickly crossing the bar of

100,000 active members

and even well beyond, and aim at the same time for an increase in turnover by making the journey more fluid for travelers and encouraging them to take advantage of their visit to go to the airport’s shops and restaurants.

», concludes

Benoit VALLA

.

About Obiz

Created in 2010, Obiz

^©

is a company specializing in the development of innovative and responsible relational marketing solutions that enable companies to retain their customers or employees by improving their well-being and increasing their purchasing power.

Thanks to its proprietary digital platform and its team of experts, Obiz

^©

designs, deploys and manages relational and affinity programs and e-commerce platforms on behalf of its clients (large companies, associations, federations). Today, the Group is present in 20 countries and operates more than 100 relationship and affinity programs for 20 million beneficiaries with access to the best promotional offers negotiated by Obiz.

^©

with its extensive network of 38,000 national and local business partners.

In the 2021 financial year, Obiz

^©

generated revenue of €36.9 million, up 140% year-on-year.

Obiz

^©

is qualified as an Innovative Company by Bpifrance and has obtained an “Advanced +” extra-financial rating from EthiFinance.

Obiz

^©

is listed on the Euronext Growth market

^®

in Paris (FR0014003711 – ALBIZ).

More information on :

www.obiz-concept.fr

contacts

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