OBIZ: Obiz(C) enters into a strategic partnership with Mile, publisher of the JOOKS(C) mobile application and specialist in geographical positioning – 10/10/2022 at 07:30

A merger to enrich Obiz’s Culture and Well-being offer

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:

encourage to

the practice of sport while promoting local heritage around the world

Multi-year agreement with an initial duration of

5 years,

source of

recurring turnover

for the Relationship Programs activity

Strengthening Obiz gross margin and EBITDA

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over the next few years

Lyon, October 10, 2022 – 7:30 a.m. –

Obiz (Euronext Growth

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– FR0014003711 – ALBIZ)

digital platform for responsible relational marketing and 1

^time

Good Tech

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on the Euronext Growth market

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in Paris, is pleased to announce the signing of a strategic partnership with Mile Positioning Solutions, designer of mobile applications aimed at simplifying and improving the well-being, physical condition, health, culture and safety of users in based on their geographic location.

Mile: applications to simplify and improve people’s lives thanks to their geographical positioning

Mile designs and develops mobile applications based on geographical positioning and the power of data (tourism, weather, pollution, health, etc.) to improve well-being, physical condition, health, culture and user safety.

Among these many applications, Mile has notably published “JOOKS”: offered in 10 languages, this innovative mobile application allows its users to discover more than 300 cities in the world through more than 1,300 routes by running, walking, cycling or in a wheelchair. The application combines voice GPS instructions and a multi-media tourist audio guide commenting on points of interest as the user progresses on their route. The accumulated points can then be exchanged for rewards or free courses.

Mile was elected

“The most disruptive startup in the world in sport and tourism”

according to the World Tourism Organization (United Nations), but also European SportsTech Startup of the Year 2019. The company has also received several awards such as the prestigious CES innovation award in 2019 and the RunningTech 2021 award (Colosseum Sport ), which testify to the relevance of its vision and the quality of its applications.

The company has more than 120 customers operating in many business sectors: cities and tourist offices (City of Lyon, Bordeaux tourist office, City of Brussels, etc.) hotels (Sofitel, Relais & Châteaux, Novotel, etc.), events (Amaury Sport Organisation, Discovery, etc.), sports equipment (Asics, Adidas, etc.), transport companies (RATP Dev, Airfrance, Keolis, etc.), etc.

A common vision and significant synergies around well-being

This merger is in line with the common vision and missions of the two entities. It aims to encourage people to practice sports by providing unique sports tourism experiences, showcasing cultural heritage. Obiz

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and Mile are thus at the heart of

the Tech that feels good!

As part of this partnership, Obiz

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will advise and support Mile in the implementation of loyalty solutions, particularly around its JOOKS application. Obiz

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will rely on its experience, know-how and skills in order to enrich the JOOKS offer through the catalog of exclusive Obiz offers

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and build customer loyalty with the power of Adelya’s Loyalty Operator platform

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.

At the same time, Obiz

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will enrich its Culture and Wellness offer. In this context, Obiz

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will integrate the JOOKS offer into its network of partners.

This partnership strengthens Obiz’s relational programs offer

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and its recurring activity.

Brice Chambard, Chairman and CEO of Obiz

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declares:

“We are delighted to partner with a company with such an innovative concept as Mile! By supporting Mile and its flagship application JOOKS, we reaffirm our ambition to have a positive impact on society, by encouraging individuals to practice sport and improve their well-being, while participating in the revitalization of territories by value the cultural heritage of several hundred cities in France and around the world. This partnership is a vector of development for Obiz

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to achieve its long-term objectives and strengthen its gross margin. »

Christophe Minodier & Olivier Lebleu, founders and managers of Mile, comment:

“ We are happy to count Obiz

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among our partners. This collaboration with a company with the same societal commitment will bring many benefits to our Premium users but also to our community, hotel and business customers. This added value will help us accelerate our growth both in France and internationally while achieving our medium-term development objectives.”

About Mile

Mile Positioning Solutions is a Lyon-based startup that publishes smartphone applications to digitize the concept of guided sports tours. The Mile applications guide the user on pre-designed routes, thanks to a voice GPS and a multi-media audioguide system commenting on the points of interest encountered along the way. The start-up is notably at the origin of JOOKS, but also of the CityGem or enform@Lyon apps, developed for the City of Lyon, and about fifteen other client apps.

More information on www.mile.eu.com and www.jooks.app.

.About Obiz

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Created in 2010, Obiz

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is a company specializing in the development of innovative and responsible relational marketing solutions that enable companies to retain their customers or employees by improving their well-being and increasing their purchasing power.

Thanks to its proprietary digital platform and its team of experts, Obiz

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designs, deploys and manages relational and affinity programs and e-commerce platforms on behalf of its clients (large companies, associations, federations). Today, the Group is present in 20 countries and operates more than 100 relationship and affinity programs for 20 million beneficiaries with access to the best promotional offers negotiated by Obiz.

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with its extensive network of 38,000 national and local business partners.

In the 2021 financial year, Obiz

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generated revenue of €36.9 million, up 140% year-on-year.

Obiz

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is qualified as an Innovative Company by Bpifrance and has obtained an “Advanced +” extra-financial rating from EthiFinance.

Obiz

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is listed on the Euronext Growth market

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in Paris (FR0014003711 – ALBIZ).

More information on: www.obiz-concept.fr

contacts

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